Carter Farm

CARTER FARM

Carter Farm is an event venue in Benton, Arkansas that hosts weddings, social gatherings and other special occasions. To help market the venue, a simple branding system was crafted and used across various print materials, social media, apparel and commemorative objects. The design uses muted, earth-tone colors, reduced shapes and an industrial, slab typeface to match the outdoor, rustic appearance of the location. The intent behind this brand identity is to attract couples and people looking for an outdoor, rural venue to host events. Below are images showing the logo, color palette, font specifications and application to different objects and materials.

Tools Used: Adobe Illustrator, Photoshop, Drawing, Photography